Email Marketing

How To Autopilot your website part 1

I don’t want to keep working on my website day after day attending to guest on what can be programmed to run on autopilot. Some of such activities are: receiving email addresses and sending emails periodically, receiving payment and sending products after payment made, writing fresh articles and posting them on a regular basis, reading and responding to comments and so on… all these socks and I don’t want  a sucker. Though there are some I must to attend to but most of these activities can run on autopilot.

In this article, we are going to look into our first website autopilot tool called:

Email Autoresponder. 

Email (electronic mail) exists from early 60s to early 70s, but became very popular early 90s to early 2000 when the email revolution changed how the communication was made in all facets of life. Today, Sending and receiving emails has become the fundamentals of internet communication. Right now we are in the midst of an internet business boom with billions of emails sending and receiving daily.

This has made email marketing the highest earning internet business model.  Most websites today  concentrate mostly on squeeze pages and landing pages for the purpose of receiving email addresses for subsequent follow up and business relationship. The majority of us have given out our emails in exchange of one free ebook, audio, or video training, etc. These companies,  in return kept sending a series of emails to us in a schedule period of time.

You need to know about the concept of squeeze or opt in page as early as possible in your digital marketing carrier, else you will not make good money online. Skills you should master early enough online are: web pages, sales pages, squeeze pages,  landing pages, Autoresponder e.t.c.

A squeeze page or an opt in page, is a web page that has a sign up box or sign up form on it where people enter their information, name and email address for a free item like ebooks, short reports, images, audios, videos, and so on.

While a landing page is a page where you want your visitors to land after taking certain action like filling up your squeeze page or as a result of clicking on an ad or a link on your website. On your squeeze page or opt-in form is connected with your Autoresponder.

What is an email Autoresponder?

An AutoResponder is a computer program that acts like your answering machine for email messages from your friends. Is your online secretary. Once you’ve turned your AutoResponder on at your e-mail address, anyone sending email to your e-mail address will automatically receive your message – without any need for you to send it manually!

A Sequential AutoResponder is a computer program that will AUTOMATICALLY send out MORE THAN ONE pre-written e-mail address that has been set to follow-up with different messages in sequence. You can specify the interval between each pre-written message and as many e-mail messages as you wish.

Here are List of some of the most popular AutoResponder companies you can look into: Aweber, Mailchip, iContact, Constant Contact, InfusionSoft, GetResponse, 1ShoppingCart….but I will also recommend the use of personal or local Autoresponder from your country of residence to avoid payment issues. Some may be using payment gateways that are not accepted in your country, while others may be very expensive. At the end of this article, am going to share my personal experience with you and give you my recommendations. Keep reading…..!

7 Benefits of using Email AutoResponder are:  

  1. Autopilot Business

With AutoResponder,  the response to your  business subscribers is automatic. The machine has been set to deliver all the pre-written messages at a schedule time. Your subscribers must have opted for a course or newsletter, yours is to program their courses or newsletters to deliver at the stipulated time. This has reduced the running costs of your business….save youself time and energy…no staff and manual input.

  1. Build Concrete Business Relationships

Without solid relationship in today’s social media control era where Facebook, twitter, Google+, instagram, Pinterest has taken control of how people intimate online, your email followup is the easiest way to keep warm relationship. Once your email can solve the information problem your subscribers are looking for, your email will aways be welcome. Your regular emails will get your prospective know you better, like you, and trust you. Once the trust is established, they can buy anything from you.

  1. It gives your subscribers option

With various AutoResponder forms or banners on your website or blog, they have a choice of the kind of information they want to receive. They also have the option of opting out of your list if they wish not to get more emails from you. Most AutoResponder gives you an option to unsubscribe if you wish not to get more mails again.

  1. It never Sleep

AutoResponder is 247! Human will surely have time for sleep, but your AutoResponder is active 247 year in year out. Once your Responder is set up, it kept responding as long as your subscription is on. You have your business working while you sleep, go to beach, or in a party enjoying yourself. Even when you are on vacation 24hours of a day, 7days of a week, and 365days of the year, your business is on running without your presence.

  1. You become a thought of

Always on my mind. Mind your business. You always remind me. These are what AutoResponder will help you achieve in the mind of your subscribers. Thinking about your next email or newsletter. You and your website can be totally forgotten without an Email AutoResponder. I do refer to my AutoResponder as AutoReminder. Stay on top of their minds.

  1. You become a Brand

A Picture speaks a thousand times than words. Your logo or tagline will form image in the mind of your subscribers that will keep them mindful of you. Also add your logo on some special emails to keep your brand afresh.

  1. You Make Much More Money

Money in the list! Yeah, plenty Money is in the list. Any sincere internet marketer will tell you this from the beginning that money is the number of active subscribers you have in your email list. Once you have observed #1 to #6 of the above listed benefits, then you have no option but to make plenty money. Knowing all this, you can now build your list and recommend your products and services to see the number of people ready to pull out their credit card.

If you have any questions, contribution, please feel free to leave a comment and we’ll get back to you. Don’t forget to Subscribe to our RSS feed, Like us on Facebook, or Follow us on Twitter!


Alex Adams